Brand Spirit
The logo of Chanhen is derived from the hexagonal shape of "crystal" while incorporating the English abbreviation letter "P" for "phosphorus." It tells the story of Chanhen people's dedication to the phosphorus industry, their focus on phosphorus development, and their professional expertise in phosphorus applications.
In terms of color, the branding revolves around the core value of Chanhen, creating a positive, warm, and caring psychological feeling for others. This visual approach conveys the essence of the Chanhen brand, helping people to quickly understand Chanhen. The vibrant orange and purple colors blend together, like the golden autumn sunshine, full of harvests and hopes.
"Sunshine" is the foundation of all life, and the logo's highlight usage skillfully reflects the situation illuminated by "sunshine," implying that Chanhen is a vibrant and vital company with an inspiring development trend. Its future is also full of expectations and excitement!
The people of Chanhen firmly believe that, with this radiant dawn, bearing the harvest and hopes, and relying on their professional expertise in the phosphorus industry, they are fulfilling their promise to the world - to build a bridge between phosphorus elements and a better human life, allowing phosphorus to better serve humanity and care our life.
Brand Concept
Brand Spirit